RADS imbues its one-of-a-kind design concepts with bold color, deft composition, and captivating contrast. Founded in 2015 as a way to manifest dynamic creative concepts (CD), immersive spatial environments, evocative interiors and exhibitions (SD), products (PD), graphics (GD), and exciting academic initiatives (AE), while masterfully weaving, synthesizing and distilling a myriad of areas, point inspirations and technical variables into playful, seemingly effortless, yet sophisticated and memorable projects.
Disciplines
CD. Creative Direction
PD. Product Design
SD. Space Design
GD. Graphic Design
AE. Academy
Areas
F. Furniture Design
L. Lighting Design
U. Utilitarian Objects
ACD. Art Directions
PAA. Performing Arts
SS. Soundscapes
FD. Food Design
I. Installations and Murals
AD. Architecture Design
ID. Interior Design
ED. Ephemeral Design
VM. Visual Merchandising
D. Digital Graphics
P. Print Graphics
S. Signage
E. Environmental Graphics
MG. Motion Graphics
PK. Packaging
W. Workshops
T. Teaching - Faculty
Rodolfo Agrella is a New York–based designer, born and raised in Caracas, Venezuela, trained as an Architect at the Universidad Central de Venezuela with studies at Politecnico di Milano, in Italy.
As Founder and Creative Director of his eponymous studio RADS, he leads a multidisciplinary team focused on crafting narrative-driven experiences and objects, rooted in cultural richness and future-facing thinking that resonates across geographies, engaging both local and international audiences.
For Rodolfo, color and light are critical tools to enhance what’s being created and communicated, as it can go a long way in facilitating emotional responses from the end user. A resourceful sensibility forged out of Agrella’s upbringing in Caracas. While the capital's rich tradition of amoebic modernism has greatly influenced the architect and the studio’s bold, sophisticated yet dynamically joyful aesthetic, his training in Milan continues to influence the studio’s ability to carefully fold-in eclectic elements.
In recent years, his distinct design voice has attracted international acclaim, earning him industry accolades and invitations to contribute as a juror and visiting professor at leading universities across the Americas and Europe, including CEDIM and PRATT institute
