The Next Generation of Modern is an immersive, interactive exhibition conceived through the lens of Rodolfo Agrella to mark the international launch and debut of new designs by Atlason Studio, Pagnotta, and Massimo & Lela Vignelli, as well as the relaunch of favorites from William Sawaya and Mario & Claudio Belliniz.
Encouraging visitors to touch and explore the industrial origins of Heller’s process, this exhibition pushes the boundaries of the infinite possibilities of modern design while celebrating its artistic value.
9 polish aluminum totems
7 different products:
Vignelli Rocker Chair, Arcobellini Chair, Tavollini Table, Mi Chair, Calla Chair, Bluff Chair, Limbo Chair.
6 Design studios:
Massimo and Lella Vignelli,
Atlason Studio, Pagnotta, William Sawaya and Mario and Claudio Bellini
730 sqf. of WARM RED C vinyl
70 hrs of installation.
Creative and Art Direction:
Rodolfo Agrella
Design team:
Rodrigo de la Peña,
Yubirí Suárez,
David Davila.
Animations:
Nate Garner, Ryan Selvy
Soundscape Design:
Alberto Stangarone
Production Assistant:
Manaure Peñalver, Abel Espinoza
Lighting Design:
Patricio Martinez
Choreographer:
Guillermo Treviño
Performers:
Lissette Armendáriz, Edgar Bocanegra,
Héctor Cisneros,
Miguel Pérez,
Angie Román,
Guillermo Treviño,
Valeria Vázquez.
Workshop Participants:
Ximena Alejandra Berlanga Coronado, Fernanda Esquivel Días, Mariann Flores Armenta, Ana Guadalupe Gutiérrez Alatorre, Jimena Hernandez Almaguer, Maria Fernanda Martinez Vazquez, Rebeca Michelle Nava Del Castillo, Samanta Robledo Rios.
Sketches and Illustrations
Technical Drawings
Graphics
Photography
Video
Animations
Performance Photography Documentation:
Diana Baldera
Performance Video Documentation:
Luis Felipe Ruiz
Photography
Video
Sketches and Illustrations
Technical Drawing
Graphics
