AE.003. Genius Loci Monterrey. CEDIMGenius Loci: MTY is the outcome of a three-week intensive workshop led by Rodolfo Agrella at CEDIM in Monterrey, Mexico, as part of the World Class Educators program. Centered on the concept of Memory and Place, the workshop invited Interior Architecture and Fashion Design students to explore the spirit of Monterrey through performance, music, and design.
Rooted in the philosophical notion of Genius Loci—the "Spirit of a Place"—students reflected on personal memories tied to the region's geography and social dynamics. These memories were distilled into gestures, words, and ultimately transformed into stage devices and costumes.
The 7 acts performance had the support of local contemporary dancers, the stage direction of Mayra Vargas, award-winning theater director from Monterrey, articulated with the soundscape design by Alberto Stangaronne, Sunsplash, all directed by Rodolfo Agrella. Presented at Teatro San Pedro and Teatro de la Ciudad, as part of the International Theater Festival of Santa Lucia, Monterrey.
The performance featured seven symbolic guardians representing Monterrey’s forces—economic, geographical, and cultural—brought to life through choreography, custom-built props, curated lighting, and a soundscape blending traditional and contemporary local sounds.
7 Lead dancers
10 Chorus dancers
10 Tubular LED fixtures
36 mts of single-sided corrugated cardboard
112 mts of grey lycra ropes
67 rolls of black duct tape
86 linear mts of 2x1 wood posts
45 mts of black undergarment structural tull fabric
80 mts of red, high density, lycra
72 hrs of laser cut process
10 rolls of narrow fruit mesh, red.
93 inflatable rubber balls, 8” dia in red.
25 linear mts of 2” reflective trimmings
21 formal shirts
More than 300hrs of fabrication
Concept and Creative Direction. Rodolfo Agrella
Scenic Direction. Mayra Vargas
Soundscape Design, Alberto Stangarone. Sunsplash.
Voice Over. Celina García
Choreography. Guillermo Treviño.
Lead Dancers. Lissette Armendáriz, Edgar Bocanegra, Héctor Cisneros, Miguel Pérez, Angie Román, Guillermo Treviño, Valeria Vázquez
Lighting. Juan Alejandro Ramírez Espinoza
Lighting Assistant. Ricardo Lara Balderas
Production Managers. Karina Salazar and Abel Espinosa Dyck, Fashion and Architecture Schools Coordinators
Workshop Participants. School of Architecture
Ximena Alejandra Berlanga Coronado,Fernanda Esquivel Días, Mariann Flores Armenta, Ana Guadalupe Gutiérrez Alatorre, Jimena Hernandez Almaguer, Maria Fernanda Martinez Vazquez, Rebeca Michelle Nava Del Castillo, Samanta Robledo Rios
Workshop Participants. School of Fashion
Ana Victoria Cadena Brechlin, María Fernanda Errejón González, Deyari Michelle Heredia Campos, Elena del Carmen Orozco Gallaga, Leslie Valeria Sotelo Pérez, Andrea Patricia Ruiz García, Melisa Valeria Ortiz Orellana
Interns and Backstage Assistants.
Ximena Cifuentes Tamez, Layla Ximena González Sariñana, Estefanía Ramos Salazar, Lauren Marian García Gómez, Ana Laura Lavín Rodríguez, Adriana León Machuca, Vanya Hernández Sánchez, Lucero Isabel Reyes Martínez, Rebeca Perales Saldaña, Jessica Olalde Vázquez, Samantha Anguiano González , Ana Fernanda Sepúlveda García, Abril Elena Torres Venegas, Andrés Ríos Nevares, Miguel Emiliano Muñoz Montoya, Oscar Enrique Cervantes Flores, Itziar Iveth González, Ana Sofía Chavez
Fashion Atelier Managers. Adriana Ivette Molina Ramírez, Thalía Felicidad Chávez Martínez
Product Workshop Managers. Jorge Dorantes, Antonio Varela
MUA: Anabel Sánchez. Ans maquillaje profesional y artístico
Graphic Design Direction. Celina García
Graphic Design. Gabriela Guerrero
Motion Graphics. Luis Felipe Ruiz
CEDIM, The School of Design
Teatro San Pedro Garza García
Teatro de la Ciudad
Special Thanks to Roberto Robledo, COPAMEX, Auditorio San Pedro del Municipio Garza García and its technical crew, Teatro de la Ciudad and its technical crew. Priscila Narro, CEDIM, The School of Design, Leslie G. Novak, Djordje Stanojevic and Ximena Corcuera
Performance Documentation by Diana Baldera
Video Documentation by Luis Felipe Ruiz
Costumes and prop tests Documentation by Luis Felipe Ruiz
01. Photography
