The Next Generation of Modern presented by Heller through the lens of RADS is an immersive, interactive exhibition that pushes the boundaries of the infinite possibilities of modern. The exhibition marks the international launch and debut of new designs by Atlason Studio, Pagnotta and Massimo & Lela Vignelli, as well as the relaunch of favorites from William Sawaya and Mario & Claudio Bellini. Visitors will be encouraged to touch and explore the industrial origins of Heller's process and celebrate the artistic value of modern design.

The exhibition presents a system of confronted high polished aluminum totems, forming intimate product pockets where attendees can interact privately with each object, surrounded by infinite reflections that evoke the spirit of industrial production central to the brand’s identity.