North America Night is an annual celebration of design, creativity, and connection—bringing together North American voices and the global design community during Milan Design Week.

Set within the historic Teatro Litta, the 2025 NOT LOST IN TRANSLATION theme unfolds through a series of atmospheric acts that blend sound, projection, and spatial interventions. With every detail—from food to light—crafted in dialogue with the architecture, the evening offers a moment to gather, reflect, and celebrate shared culture and design innovation.

Inspired by Italian composer and singer Adriano Celentano 70’s anglo-phonetics hit: PRISENCOLINENSINAINCIUSOL, RADS’ team crafted a visual and theatrical experience in three Acts, conceived and directed by Rodolfo Agrella, weaving design language, culture and playfulness into the diverse cultural backgrounds of the North American (Canada, USA, Mexico) and Italian communities. An unforgettable night where Teatro Litta becomes a dance floor and the language frontiers get blurred by music.

A night of presence, performance, and possibility.

"So at a certain point, because I like American slang (…) I thought that I would write a song which would only have as its theme the inability to communicate" ADRIANO CELENTANO 1973

The food experience, in collaboration with South African Studio H, celebrated corn and potatoes as finger food elements that connects all the original communities of North America with the lushness of the Italian “apperitivo”.